Overview
The company was founded in 2006 with the idea of digitizing traditional consumer engagement methods (contests, loyalty programs, etc.) and providing marketing managers with a tool to monitor user behavior in real-time. The company assists its clients in creating engagement programs, brand loyalty, trade incentives, and personalized customer relationships. The offerings of Advice Group include a proprietary platform for implementing Loyalty and Promotion programs and campaigns.
Specifically, the goal of Advice Group’s solutions is to increase sales, foster loyalty among actors in the production chain (such as agents or distributors), and final consumers. They also aim to provide timely information about purchasing dynamics and brand perception, as well as enhance brand awareness.
